Moah Endtable
Designed with people with mobility issues in mind and enjoyed by all, the Moah Endtable is a versatile bed and chairside table that allows you to stay productive and organized without compromising space.
Type
School Project
Learnings
Storytelling, Furniture Design, CMF, Human Factors, Branding, Rendering
Date
2020
BRIEF
Design a product using Universal Design Principles
Designing to include people with mobility issues
Define
Mobility makes up the highest percentage of adults with functional disability types in the US
People with mobility issues may spend a lot of time in bed and may find an overbed table to be more of a necessity than a luxury.
Pain points
Bulky & utilitarian aesthetic
Comes with a disability stigma
Can take a lot of space and be in the way
Require more physical effort to adjust or put away
Our users are looking for something that requires low physical effort; is simple and intuitive to use, and can accommodate a wide range of individual preferences, abilities, and spaces
Target Market
User Persona
Market Analysis:
Office Funiture
Product-focused competitor graph based on a search on Amazon:
Most established brands don’t appear to compete with our end-table product. Multifunctional end-tables range from $800 at the very high-end and around $50 for low-quality and low-function products.
Market Analysis:
Multi-Functional End-Tables
Summary of Benefits and Value Proposition
Inspiration
The design is inspired by industrial-style furniture, which comes with the advantage of being pleasingly flexible to add to different interior designs.
Mood Board
Moah's endtable design language focuses on a combination of industrial and modern utilitarian forms with pops of color.
Design
Dimensions
Bedside tables have average heights between 24”-28” (61-71 cm) to match typical bed heights of 25” (63.5 cm). Being height adjustable makes this endtable very versatile. Having enough clearance to use the tray was taken into consideration.
20" (50.8cm)
16" (40.64cm)
23" (58.42cm)
32" (81.28cm)
18" (45.72cm)
15" (38.1cm)
Cables from accessories like lamps, wireless chargers, and alarm clocks are hidden and organized by cable ties on the back frame.
Traditional end tables often just have the tabletop as storage, unlike nightstands. This fixes that!
Made to be ambidextrous with just one component change. A cost-efficient design for manufacturing.
Universal Design Considerations
Simple And Intuitive To Use
The tray mechanism is intended to save unneeded complexity. It is simple to grasp, regardless of the user's level of experience, knowledge, and language skills..
Flexibility in Use
It follows the Universal Design principle of flexibility by accommodating a wide range of individual preferences, facilitating the user's accuracy and precision.
Colors & Finishes
